Below, we break down some platforms you might use if you’re looking to sell or purchase ad inventory online.
Here’s a simple real-time bidding example. Let’s say a user is playing a game on their phone where ads appear between levels. In this short window of time, the ad exchange receives information about the page user through first-party cookies.
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This gives the publisher control over their inventory to specify which advertisers can buy at what pricing.
Trabalhando com a empresa certa e contratando boas plataformas por publicidade online, a sua chance por sucesso aumenta consideravelmente!
This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other web sites.
Also interacting with Ad Exchanges are Ad Networks which aggregate ad inventory on ad exchanges, segment it according to demographics, context and other criteria and sell it to advertisers for commission.
As pessoas passaram a utilizar a Net para uma variedade de atividades, a partir de buscar respostas rápidas pelo Google até criar compras em lojas virtuais.
Class is back in session — are you ready to be schooled? Now that you’re fresh and ready to go after a leisurely summer break, it’s time to embark on a new academic year. But it’s also a fresh start for brands and advertisers — call it a here trial-run for Q4, if you will. Dive […]
Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions.
” Real-time bidding allows advertisers to automatically buy ad inventory, place the ads online, and get a certain number of impressions in their programmatic advertising campaigns.
Seleciona este teu objetivo por publicidade: podes escolher entre ESTES objetivos reconhecimento e interação para campanhas do reserva.
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